Influencer Marketing Resources

Albertsons Own Brands: Launching a Creator-Led Social Media Strategy.

Launching a creator-led social media strategy for private label brands.

MiraLAX: Leveraging On-The-Street Content to Drive Awareness of “The Gut Gap.”

Leveraging on-the-street content to drive awareness of 'The Gut Gap.'

Cuisinart: Tapping Into Creators’ Competitive Sides to Drive Full-Funnel Results

Tapping into creators' competitive sides to deliver full-funnel results.

MADLY: Tapping into Trending Content Styles to Connect with Gen Z

Tapping into trending content styles to connect with Gen Z.

Instacart: Unlocking Full-Funnel Results via Nostalgic Creator Storytelling

Unlocking full-funnel results via nostalgic creator storytelling.

Noodles & Company: Hacking TikTok Hack Culture to Launch a Limited-Time Dish

Hacking TikTok hack culture to launch a limited time dish.

International Delight: Building Brand Love with Comic Creators

Building brand love with a new generation of comedy talent.

How Creator Content Boosts AEO

AEO Who? Move over, SEO, there’s a new sheriff in town. That sheriff is the formidable AEO and it’s taking over as a driving force in consumer brand discovery and decision-making. So… what is AEO, exactly? Like SEO, which…

Culture Creators: Emily Tumminia

Is authenticity a bad word? In our industry, sometimes it feels like it. “Authentic” is so often used to describe a brand's campaign success that it's almost lost its meaning and become a harbinger of its antithesis. So then……

Culture Creators: Rachel Lambo

Cutting Through the Noise and Building Always-On Influencer Marketing with Rachel Lambo In a world where consumers are inundated with 12-step skincare routines, viral TikTok trends, and an endless scroll of product recommendations, standing…

Culture Creators: Tori Poole

Brand Love, Creator Trust, and Playing the Long Game at Cracker Barrel In the latest installment of Linqia’s Culture Creators series, Liz Griffin, Senior Brand Partner at Linqia, sat down with Tori Poole, Senior Director of Brand Engagement…

12 Stories of Social That Defined 2025

In the spirit of the 12 Days of Christmas, we’re back with another festive edition of 12 Stories of Social, spotlighting the trends, shifts, and moments that defined the creator economy in 2025. This year delivered no shortage of plot…

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