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Entries by Liz Templeton
How to Win on TikTok at NeueHouse Los Angeles
On September 20th, we gathered on the sunny terrace of NeueHouse Venice Beach for our How to Win on TikTok event. It was a morning filled with yummy breakfast treats and invaluable creator insights. 🌞☕ Our discussions on creator partnerships and influencer marketing provided diverse perspectives from industry experts. Here are some key takeaways: 1️⃣ […]
Are the new SAG rules a win for influencers, brands or neither?
SAG-AFTRA recently announced a new influencer agreement, which allows anyone who is paid to advertise products via their individual social media platforms to be covered by the union. This is big news for the influencer marketing industry as it demonstrates SAG’s desire and commitment to get influencers to join the union and not be left […]
Linqia Launches Contextual Search, Leveraging AI to Find Relevant Influencers for Brands
Linqia’s AI-powered tool analyzes all relevant topics related to a search, expanding the pool of relevant influencers for brands to activate for campaigns Linqia, the leading influencer marketing platform, today announced the launch of Contextual Search, a new product feature that helps brands find untapped influencers to activate for marketing campaigns. Traditional influencer marketing platforms use […]
Linqia Launches Contextual Search, Leveraging AI to Find Relevant Influencers for Brands
Linqia’s AI-powered tool analyzes all relevant topics related to a search, expanding the pool of relevant influencers for brands to activate for campaigns Linqia, the leading influencer marketing platform, today announced the launch of Contextual Search, a new product feature that helps brands find untapped influencers to activate for marketing campaigns. Traditional influencer marketing platforms use […]
Navigating the Updated FTC Guidelines
The Federal Trade Commission (FTC) recently updated its disclosure guidelines, something they hadn’t done since 2009. If you work in the influencer marketing industry, that’s a lifetime of change since the last update, so this was a big deal. Whether you’re an influencer, marketer, or brand, understanding these guidelines is crucial to navigate the ever-evolving […]
Top 5 Social Media learnings from a H1 2023
The first six months of 2023 brought a slurry of activity from the top social media platforms. Let’s break down the top 5 learnings and the news stories that drove them. Top Learnings 1. Paid social is here to stay. Twitter kicked it off with Blue Verified, and soon everyone else followed suit. Meta introduced […]
Social Media News: Threads is here!
In the ever-evolving world of social media, new platforms are constantly emerging, aiming to capture our attention and reshape the way we connect and share content. Instagram, the popular visual-centric platform owned by Meta, recently introduced Threads, a microblogging app that promises a fresh take on real-time conversations. Pros of Threads Easy Setup, Almost Too […]
Takeaways from Influencer Marketing Show 2023
🚀Linqia had a great time this week at the Influencer Marketing Show 2023! Exciting developments in influencer marketing took center stage, and we’re sharing our top takeaways below ⬇️ 🤳Creators and brands cannot be overly reliant on singular social platforms (or social platforms in general). Audiences need to be built across platforms and off platform as you […]
Celebrating 2 Years of NIL
🎉🏀 Anniversary of NIL: Celebrating 2 Years of Change for NIL athletes! 🎉🏈 It’s been two years since the NCAA changed the rules on name, image, and likeness (NIL), allowing college athletes to profit off their own brands. In that time, we’ve seen a sea change in the college sports landscape, as athletes have begun […]
Linqia Launches Fill The Feed, Redefining UGC as Demand for Creator Content Heats Up
Linqia’s launch of Fill the Feed offers brands a cost-efficient, high-quality solution for creator generated content that can be used for all digital marketing channels Linqia, the calm in the chaotic sea of influencer marketing, today announced their newest offering, Fill The Feed, which offers a fast and cost-efficient solution for companies to generate branded creative […]
Linqia Launches Fill The Feed, Redefining UGC as Demand for Creator Content Heats Up
Linqia’s launch of Fill the Feed offers brands a cost-efficient, high-quality solution for creator generated content that can be used for all digital marketing channels Linqia, the calm in the chaotic sea of influencer marketing, today announced their newest offering, Fill The Feed, which offers a fast and cost-efficient solution for companies to generate branded creative […]
