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To solve the two biggest challenges in influencer marketing, Linqia introduces a new, unified scoring system. SAN FRANCISCO, CA, UNITED STATES, January 29, 2025 — Linqia, the premier influencer marketing agency for the world’s leading brands, today announced a new creator scoring system that empowers brands to measure the impact of their creator partnerships. Creator Intelligence […]
To solve the two biggest challenges in influencer marketing, Linqia introduces a new, unified scoring system. SAN FRANCISCO, CA, UNITED STATES, January 29, 2025 — Linqia, the premier influencer marketing agency for the world’s leading brands, today announced a new creator scoring system that empowers brands to measure the impact of their creator partnerships. Creator Intelligence […]
A Game-Changer for Measuring Creator Impact for Your Brand’s Campaigns As influencer marketing continues to grow, brands are facing two major challenges: accurately measuring return on investment (ROI) and selecting the right creators for their campaigns. Marketers often deal with scattered performance data across multiple platforms, making it tricky to compare creators fairly. Enter Creator […]
Algorithms are often thought of as a black box of marketing, with the perception that if they can just be cracked, content success will follow. Instagram just provided a look under the hood on how their Reels algorithm works, and it’s a call to go back to the fundamentals of content creation. The Three Metrics […]
2024 saw some truly memorable influencer partnerships that not only captured attention but also drove impressive results. From viral campaigns to immersive brand experiences, check out our top five influencer brand collaborations that stood out this year. 1). CeraVe and and Michael Cera: CeraVe’s viral Super Bowl campaign posed the playful question of whether Michael […]
On December 6, the DC Circuit Court of Appeals ruled to uphold the TikTok ban. Three days later on December 9, TikTok filed an emergency motion for an injunction to stop the ban from taking effect (which would happen on January 19, 2025) until the company’s appeal is heard by the US Supreme Court. For […]
November is in the books, and it was another busy month for the social media platforms and the creator economy. From Instagram mythbusting the belief that the platform reduces reach of sponsored content, to TikTok taking a page out of Quibi’s book with scripted dramas, to Spotify making moves to be a more legitimate player […]
The Top Trends to Think About when Creating Your Influencer Strategy Social media seemingly moves at the speed of light, and influencer marketing is no different. With constant changes to social media algorithms, new platforms popping up, and consumers changing the way they search and interact online, here are the three trends to consider for […]
The holiday season is a great time for brands to connect with audiences, but it can also be one of the most challenging due to ad over saturation. Enter influencer marketing—the best way to combine authenticity and storytelling to stand out during the holidays! We’ve rounded up some standout holiday influencer campaigns from previous years […]
How McCormick Approaches their Influencer Strategy with Social Listening and Authenticity In our latest session of “Under the Influence,” Denise Vitola sat down with Valda Coryat, VP of North America Marketing for Condiments and Sauces at McCormick to discuss how they are leveraging influencer partnerships. A few key takeaways: Maybe the most surprising takeaway? Consumers […]
How to Utilize Influencers for Your Black Friday Marketing Last year, a record 200.4 million people participated in Black Friday sales according to the National Retail Federation. With consumers ready to spend, brands are already gearing up for the biggest shopping event of the year. Marketers often spend months planning campaigns to draw in customers, […]
What Alcohol Brands Need to Know About TikTok Paid Ads TikTok recently announced that alcohol brands can now officially execute paid ads. This opens up hugely valuable opportunities for influencer collaborations with your alcohol brands, but navigating the approvals process can be complex and confusing. Here’s a few things you need to know before setting […]
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